Branding is so much more than just a logo–it’s about building a cohesive identity that feels like you (or your brand/business!) and resonates with the people you want to attract.


FINALLY – a brand identity That Feels Like You!

feel-good brands for good people

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You want a brand identity that you can feel proud of—something that helps you stand out and connect with your clients. Brand design that will help people immediately understand who you are and what you offer. The kind of presence where clients will be drawn to work with you because your brand just clicks with them. And you’d like the whole process to feel easy (maybe even fun?!), without all the stress of figuring it out yourself. 

That’s where I come in. I’ll help you create a brand that not only looks great but is strategically designed to attract all the right people. Let’s get started!!

The confidence that comes with a brand that feels authentically you? Unmatched.

Depending on what stage your business is in, your budget or timeline you might opt for either the Base or Pro package!

brand packages

Pro Brand Package

A comprehensive branding solution designed to build a cohesive and memorable brand identity. Perfect for businesses looking for strategic design and a full suite of custom assets to make a lasting impression.

Your Package Includes:

+ Brand Strategy + Mood Boards
+ 1 Full Brand Concept Presentation (2x Revisions)
+ Full Cohesive Logo Suite (3-6 Logos & Submarks)
+ Brand Textures / Icons / Design Elements
+ Brand Font Pairings
+ Brand Colour Palette
+ Brand Guidelines
+ Launch Social Templates + Canva Brand Kit

timeline: 4 weeks

investment: $4,500

Base Brand Package

The perfect starting point for small businesses or entrepreneurs looking to establish a polished presence. This streamlined package includes the foundational branding elements you need to make a memorable first impression.

Your Package Includes:

+  Mini Brand Strategy + Mood boards
+  1 Full Brand Concept Presentation (2x Revisions)
+  Type-Based Logo and Submark Logo
+  Brand Font Pairings
+  Brand Colour Palette
+  Mini Brand Guidelines Sheet

timeline: 2 weeks

investment: $2,500

In Week 4, we’ll wrap things up! I’ll deliver all your final brand assets—logos, fonts, colors, and everything you’ll need. Plus, I’ll include an easy-to-follow brand guidelines document, so you and your team can confidently use your new brand. 



Week 3 - Revisions & Refining Your Brand

Once we’re ready to move forward, I’ll send over a questionnaire. This helps me learn about your business, values, and goals, allowing me to create a brand that truly reflects who you are and speaks to your ideal clients.

Complete Your Business Questionnaire

Let’s start with a free discovery call to chat about your brand goals, vision, and any questions you have. This is a great chance for us to connect, get to know each other, and ensure we’re the right fit to work together.



Book Your Free Discovery Call

In Week 2, we’ll bring your brand to life. I’ll take your chosen mood board and develop your brand concept, including logos, colors, fonts, and mockups so you can visualize how your brand will appear across different applications.

Week 2 - Design Concept Development

Week 1 is all about strategy. I’ll research your market and how we can position your brand to stand out. Then, I’ll create two mood boards based on our discussion, and you’ll choose the one that feels like the perfect direction for your brand.



Week 1 – Strategy & Creative Direction

Week 4 - Final Production & Delivery

Once you’ve had a chance to review the concept, I’ll make two rounds of revisions based on your feedback. This is where we refine everything, ensuring your brand reflects your vision perfectly and is polished for the next step.



By the final day of Week 2, we’ll wrap things up! I’ll deliver all your final brand assets—logos, fonts, colors, and everything you’ll need. Plus, I’ll include an easy-to-follow brand guidelines document, so you and your team can confidently use your new brand. 



Week 2 - Final Production & Delivery

Once you’ve had a chance to review the concept, I’ll make two rounds of revisions based on your feedback. This is where we refine everything, ensuring your brand reflects your vision perfectly and is polished for the next step.



Week 2 - Revisions
& Refining Your Brand

Once we’re ready to move forward, I’ll send over a questionnaire. This helps me learn about your business, values, and goals, allowing me to create a brand that truly reflects who you are and speaks to your ideal clients.

Complete Your Business Questionnaire

Let’s start with a free discovery call to chat about your brand goals, vision, and any questions you have. This is a great chance for us to connect, get to know each other, and ensure we’re the right fit to work together.



Book Your Free Discovery Call

By the end of the week, we’ll bring your brand to life. I’ll take your chosen mood board and develop your brand concept, including logos, colors, fonts, and mockups so you can visualize how your brand will appear across different applications.

Week 1  - Design Concept Development

Day 1, we'll focus on strategy. I’ll research your market and how we can position your brand to stand out. Then, I’ll create two mood boards based on our discussion, and by mid-week you’ll choose the one that feels like the perfect direction for your brand.



Week 1 – Strategy & Creative Direction

the practice lab

Evan shuster & kara hardin

After multiple failed efforts with other designers, we worked with Maddie to come up with a new brand identity for our business and she nailed it! Not only was the process fun, energizing and collaborative - but she pushed our thinking into new territories until we ultimately landed on one that was perfect for our business. We've been using her talent ever since, and consider her a critical member of our team! Would recommend her in a heartbeat!

"She pushed our thinking into new territories until we ultimately landed on one that was perfect for our business."

$2,500

Perfect for: Personal brands, start-ups or those who need a professional, polished look with a quick turnaround.

Base Package

2 weeks

Perfect for: Established businesses that want to level up or start-ups with a strong vision looking for a comprehensive, high-impact package.

Pro Package

Not sure which package is right for you? Here's a quick comparison...

+ Mini Brand Strategy + Mood boards
+ 1 Full Brand Concept Presentation (2x Revisions)
+ Type-Based Logo and Submark Logo
+ Brand Font Pairings
+ Brand Colour Palette
+ Mini Brand Guidelines Sheet

+ Brand Strategy + Mood Boards
+ 1 Full Brand Concept Presentation (2x Revisions)
+ Full Cohesive Logo Suite (3-6 Logos & Submarks)
+ Brand Font Pairings
+ Brand Colour Palette
+ Brand Textures / Icons / Design Elements
+ Brand Guidelines Booklet
+ Launch Social Media Templates
+ Canva Brand Kit

$4,500

4 weeks

I’ve compiled some of the most common questions my clients ask. If you have a question, chances are the answer is here.

FAQs


While I specialize in working with businesses in the health, wellness, and food industries, I’ve had the pleasure of collaborating with all kinds of businesses big and small!) . If you’re not sure if we’d be a good fit, feel free to ask me any questions—I’d love to hear about your business and see how I can help.


Yes! I offer flexible payment plans to make investing in your brand more manageable. You can pay fully upfront or a 50% deposit with the remainder due at end of our project.


While I specialize in working with businesses in the health, wellness, and food industries, I’ve had the pleasure of collaborating with all kinds of businesses big and small!) . If you’re not sure if we’d be a good fit, feel free to ask me any questions—I’d love to hear about your business and see how I can help.


While I specialize in working with businesses in the health, wellness, and food industries, I’ve had the pleasure of collaborating with all kinds of businesses big and small!) . If you’re not sure if we’d be a good fit, feel free to ask me any questions—I’d love to hear about your business and see how I can help.


Reach out, and I’ll get back to you within 2 business days!

can't wait to hear from you!

Your dream brand is just a few steps away

INQUIRE NOW 👉🏻